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Apply - Ply

Product - Material Surface

Apply-Ply offers a range of affordable printed wooden surfaces for interiors and as a project, raises the fundamental question ‘what is affordable design, and how do we look at our everyday spaces’.

It started with the discovery of the dull plywood on our wardrobe, and hence a visit to the local market in Delhi to investigate where the wood came from. It offered us, a material, which is only available in its basic form, and no decorative surfaces.

Be it a kitchen cabinet, a wardrobe, a door, a dinning table, a space divider, ply-wood is used in various forms in our everyday interiors. We did an extensive research by interacting with wood manufacturers, retailers, interior designers, carpenters and Indian housewives. They all were excited with the idea of ‘something new-something affordable’, and we had an exciting new brief. The brief was to take a existing material from the local market, re-invent its aesthetics and bring it back to the local market at an affordable pricing.

AApply-Ply also won the prestigious 'Elle Decor International Design Award (EDIDA).

We love researching new processes to print onto materials. Apply-ply brings the joy of decorating your spaces with printed wood.

Keywords

Ply Board, Surface, Pattern, Screen Printing, Graphic, Illustrations, Fun, Panels, Product, New Materials

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